Psychology says the reason you can’t stop scrolling, liking and sharing countless posts on social media is due to dopamine. Dopamine is a chemical in the brain that motivates reward-seeking behaviour by triggering feelings of pleasure and enjoyment. These behaviours include but are not limited to using narcotic drugs, engaging in successful social interactions, having sex and eating food.

Concerning this, the dopamine feedback loop refers to situations where you are constantly driven to anticipate and perform specific actions repeatedly to pursue these temporary rewards or feelings of pleasure stimulated by dopamine.

In this age of smartphones and social media…

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